Journal.

Notes on brand, design and the work behind it.

From search results to answers: what AEO changes
People increasingly ask questions and get a single answer. Here is how that changes the way a brand needs to be structured.
From identity to system: why a logo is only the beginning
A brand lives in a website, a product, a message. Designing the system around the mark is where consistency comes from.
When custom software beats off-the-shelf tools
Ready-made tools are a good start. Here is how to tell when your process has outgrown them.