Brand Identity

Identity with a point of view.

Strategy
Naming
Visual Identity
Art Direction
Brand Systems
Packaging

We build identities that give brands a clear place in the world.

From creating new brands to repositioning established ones, Kornea develops strategic, visual and verbal identity systems designed to stay consistent across every touchpoint.

Capabilities

Brand Strategy
Positioning, audience, competitive context and brand character.
Naming & Verbal Identity
Naming, messaging, taglines and tone of voice.
Logo & Visual Identity
Logo systems, typography, color palettes and visual language.
Art Direction
Defining the visual world of the brand across imagery, campaigns and communication.
Brand Guidelines
Creating systems that make the identity consistent and scalable.
Digital Brand Systems
Translating the brand into websites, digital products and online environments.
Packaging & Brand Applications
Extending the identity into packaging, print and physical touchpoints.